Finding innovative ways to market your law firm can be a real challenge. How do you ensure you stand out from other companies, in order to win contracts and make sure business stays buoyant in tough economic climates?

Tried and tested methods such as investing in personal networking and relationship building always produce excellent results – but a major drawback is that they're very demanding both in terms of personnel and time costs. Client surveys are also a useful tool, and taking the time to respond to feedback given often grows confidence in the firm, and can lead to further recommendations. Other key ways include doing promotional work at seminars, and use of the written word, both through newsletter and securing by-lines in articles. The best approaches combine a number of different methods, and, essentially, always being open to new ways of promoting your firm.

An upward trend we have noticed in the last year is the use of branded memory sticks to complement these many aspects of marketing. They have been incredibly successful both for acquiring new clients and as a tool to market more of the firm’s current legal services to existing customers. A key company utilising USBs is Fladgate LLP - one of central London’s leading law firms. Experts in the field of complex corporate and property transactions, as well as taxes, trust and commercial matters and disputes, they serve clientele from a range of businesses and industry. Their work with public sector bodies, multinational corporations, and entrepreneurs and individuals is renowned. Fladgate also holds a significant international client portfolio. A firm like this is clearly a leader in the industry, and their use of USBs in marketing is another prime example of this.

Fladgate’s promotional USB flash drive is housed in silver (the FDD-031 product) and looks sleek and professional. The printing is perfectly pantone matched to the company’s colours and comes packaged in smart transparent plastic cases that showcase the USB before it’s even taken out of the box. If you haven’t tried branded USB flash drives as part of your law firm marketing mix, perhaps it’s time? We have seen a marked increase in the use of these practical and retainable devices as part of the business development and retention campaign within marketing teams in major law firms. As well as looking impressive, they're incredibly functional. For example instead of offering clients a folder containing your company’s presentation, why not hand over a personalised USB stick with your information and proposal preloaded? At USB Extra, we can even make documents and files inerasable to ensure the client doesn’t mistakenly delete the preloaded data.

Switching to another subject re Gartner’s latest report that 50% of phones sold in the 2^nd quarter of 2013 were smartphones. We estimate 75% of the people you market to carry smart phones and there is something they’re all lacking that you can take advantage of as a point of marketing – this is of course ‘battery life’. The solution we provide as a marketing tool is our recently launched promotional power banks that can be branded with your logo.

More information about our newly launched power bank can be found here>>>>>>>>>

Why don’t you call us today to see how branded USBs can become an integral part of your marketing strategy? Our number to call for any enquiry is the same: +44 1274 404 594 or you can email us at sales@usb-extra.co.uk. If you’re into social media, why not look us up on Our Blog, LinkedIn, Google+, Twitter, Facebook & Pinterest where you can get a better picture of the clients we work with and projects we've been involved in. Here’s to developing effective promotional USB products to make sure you’re always in the clients’ view long after the meeting is over.

Happy Law Firm marketing!