What’s the most efficient, cost-effective and successful way to market your law firm? It's a question on the mind of any forward thinking leader in the field.

There are a whole host of tried and tested avenues to go down, such soliciting client feedback from surveys (and tailoring your service to this), or attending or presenting at seminars. And newsletters, speeches and by-lined articles are also key methods of getting your name out there. One of the most time consuming but effective parts of the process is personal networking and relationship building, but with all these techniques, how do you make sure it’s you they choose after the direct contact is over?

In the last 18 months, we have seen an upward trend in using branded USB flash drives (which are tangible and retainable) as part of the business development and retention campaigns of some major law firms. Be it for acquiring new clients or as a tool to market more of the firm’s services to existing clients, the USB has been the ‘weapon of choice’ for increasing numbers

is one of central London’s leading law firms, with recognised expertise in undertaking complex corporate and property transactions, as well as commercial, tax and trust matters. They responded to USBEXtra’s opportunity to include personalised flash drives in their marketing materials, and have been overwhelmingly pleased with the results.

Their clients are drawn from all sectors of commerce and industry, and include multinational corporations, public sector bodies, entrepreneurs and individuals. They also have a substantial international reach. With this huge diversity of clientele, it can be hard to find key marketing items to span the range, but Fladgate LLP feel that the USB flash drive does just that.

The Fladgate promotional USB flash drive uses our FDD-031 USB housing in brushed silver. Visit our website to view our extensive array of product offerings.. The printing is perfectly pantone matched to their company colour, and the item comes packaged in our transparent presentation box that showcases the USB item, before it’s even taken out of the casing. It sends a strong message about the company’s sleek corporate image and professionalism. Additionally, Fladgate chose to preload the USB flash drives with company information in the form of an easy to view presentation. Further files can added as required, depending on the individual client and project. USBEXtra can also make files inerasable to ensure the client doesn’t mistakenly delete the preloaded data.

Why don’t you call us today to see how we can effectively use these sharp branded USBs to enhance your current marketing strategy? Our number to call for any enquiry is the same: you can contact us on +44 1274 404 594 or email at sales@usb-extra.co.uk.

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Here’s to developing effective promotional USB products to make sure you’re always in the clients’ view, long after the meeting has closed. Happy Law Firm marketing!