We are down to the last 2 determinant factors in our series of blogs comparing branded power banks with personalised memory sticks.

Determining which promotional technology product to choose for your marketing cannot just boil down to the factors discussed in these series of blogs. Your business requirement plays a big part in the decision making process. Our aim is basically to produce a series of comparisons to expedite your decision making process.

The previous 6 factors - when comparing the promotional USB drives with the printed USB power banks - and the conclusions reached can be seen below:-

The comparison factor for the 7^th instalment of pitting the personalised memory stick with the promotional portable charger is PRICING.

PRICING

When it comes down to it, every marketing endeavour has a cost constraint. Whilst the cost constraint for GUMTREE might be larger than the standard SME (small to medium sized enterprise), every marketing department have a budget they have to work to and no company has a bottomless pit of monies to spend on their marketing.

For promotional USB sticks, the price for 256MB IC Chips (without the casing, logo printing, QA, etc.) in 2004 was $7.9USD. It is nearly 11 years on and it is amazing how IC Chip prices have plummeted. Today 4GB IC Chips (without the casing, logo printing, QA, etc.) cost us 2.2USD. 4GB IC Chips is 32 times the size of the 256MB memory and the price is 4 times less.

In 2004, marketing with promotional USB drive was reserved for the companies with big marketing budgets, today any start-up company can benefit from the boost an effective branded memory stick delivers.

Coming to the printed power bank charger: As the IC chip memory is the main cost driver for the promotional USB flash drives, the lithium-ion battery is the cost driver for the printed portable charger. Despite the relatively new existence of the personalised USB portable charger when compared with the branded USB memory stick, the prices of the lithium ion batteries has really gone down in the last 6 months.

With the power bank, the prices obviously increase depending on the size of the battery in your printed portable power bank. Our comparison in this blog is comparing the 2GB/4GB IC Chip with 2200mAH to 2600mAH lithium battery. There has been a reduction of up-to 30% in the last 3 months.

OUR OPINION: TIE

6 months ago, this would’ve been a WIN for the branded USB flash drive. In the last 3 months, the prices of lithium-ion batteries have gone down extremely. We believe the drive down in price of the lithium ion battery is a natural progression of a maturing branded technology product. For their marketing weight, our conclusion is that the pricings are very similar.

When deciding on the branded technology product that is added to the USBEXTRA website, all these factors are used to make sure that we’re producing fantastic marketing products that will really resonate with your recipient and boost your marketing. We would like for you to check out the USBEXTRA site for the other promotional technology products that we produce here at USBEXTRA.

Please call us today if you have any enquiries or if there’s anything we can assist with re your marketing project. We can be reached on the telephone via +44 1133 50 50 65 or via email at sales@usb-extra.co.uk.

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The last instalment will address the SPEED OF DELIVERY when it comes to promotional portable chargers and printed USB sticks.