Brand exposure or marketing reach is the determinant factor been addressed in today comparison article pitting the established branded USB memory sticks against the brand new personalised power bank chargers.

There has been 4 previous blogs comparing the personalised USB stick with the branded USB power bank. We’ve based these different factors of comparing the 2 branded technology products on usefulness, variety of casing, retain-ability and custom opportunity.

Today’s instalment will be focused on the level of BRAND EXPOSURE or marketing reach the branded portable charger and printed USB stick delivers.

BRAND EXPOSURE OR MAREKETING REACH

Our definition of brand exposure is based on how often promotional products are carried. The frequency with which it is carried will directly and indirectly determine the opportunity for your brand to be exposed. The frequency with which your promotional product is used can also determine the marketing reach that will be achieved.

With the definition explained, we can begin to decipher which of the promotional memory stick or personalised mobile power bank offers the most brand exposure. Which of the 2 branded technology product is a mainstay in our bags along the likes of wallets, keys or mobile phones? After all, the return on investment (ROI) is a key part of marketing.

Definitively, these 2 outstanding products offer high levels of opportunities for your brand or company to be exposed. The promotional USB flash drive offers extreme brand exposure. The solid state technology offers recipients an easy and effective way to save documents and pictures. The viability of the personalised memory stick can be seen with the fact it has replaced the CD and all other forms of data storage. With subtle behaviour moulding accessory like the key-ring, marketers can encourage the recipient to carry the USB drive on a daily basis.

Notice some outstanding printed memory stick development by some outstanding companies (Air France, Microsoft, VISA, etc.) that believe the brand exposure offered by the branded flash drive fits with their marketing expectations.

When it comes to the printed mobile power bank, the brand exposure is also extremely high. For the times we live in, where the smartphone is being used as a clock, alarm, games as well as a phone, the brand exposure offered by the personalised power bank has increased further. The need to have our smartphones working round the clock has elevated the brand exposure of the promotional power bank charger. The power bank charger branded with your company logo basically acts as a second battery that is constantly required to give your recipients peace of mind.

Some world renowned companies have already tapped into the brand exposure opportunities delivered by the personalised portable charger. Find below some commission images:-

OUR OPINION: A WIN FOR THE PERSONALISED POWER BANK CHARGER

The decision to choose the branded power bank over the branded memory stick is very tight. Our decision has been influenced by the value we place on the smartphone and the importance with which people relate to their mobile phones.

For the promotional power bank, branded USB memory sticks and all the other fantastic branded technology products we manufacture at USBEXTRA, please check out our website.

The USBEXTRA blog is our main portal for disseminating ideas and sharing best practices when it comes to promotional technology products. Should you want to be notified of any new postings, please subscribe to our blog through rss feeds or by email subscription. USBEXTRA can also be found on many social media sites. We currently have an account on Twitter, LinkedIn, Pinterest, Google+ and Facebook. If you’re on any of these social media sites, please connect with our team on the cloud.

For all enquiries, please email or call us on +44 1133 50 50 65 and sales@usb-extra.co.uk.

In part 6, we will be looking at the PACKAGING option available for promotional battery portable chargers and personalised USBs.