This is Part 3 in our series of articles comparing the marketing benefits of branded USB memory sticks against the promotional portable charger power banks based on several determining factors.

Today article – which is the 3^rd in the series - will concentrate on the RETAIN-ABILITY of these 2 potent marketing devices. The previous 2 articles discussing USEFULNESS and CASING VARIETY can be seen HERE and HERE respectively.

RETAIN-ABILITY

Retain-ability factor basically assesses whether the recipient will hold on to the branded business gift that you have given out. Retainability is one of the vital determinants we apply when introducing new promotional technology products to the USBEXTRA product catalogue. Retain-ability is a crucial aspect of any promotional product. The best promotional product subtly markets your brand and creates the opportunity for your company or brand to be constantly in front of the recipient. The longevity and how long clients or recipients hold on to your marketing tool clearly determines the length of exponential marketing achieved by your marketing spend. When we logically think about it, the best promotional products are the products that solve a problem. By solving a problem, the opportunity arises for the recipient to carry your promotional product every single day.

When we apply this standard to the branded USB drive and the printed portable charger, we can begin to quickly determine that these 2 outstanding branded technology products are exceptionally retain-able marketing devices.

For the personalised USB stick , without doubt this is the core product that really advanced the concept of technology products as a viable promotional product. The retain-ability is extremely high as the introduction of the USB flash drive has made CDs and floppy disks a thing of the past when it comes to file storage. The solid state property of the USB stick technology also makes it a low maintenance and secure tool. Depending on the IC Chip memory chosen for your promotional product, the personalised memory stick is a marketing tool recipients can hold onto for many years. They might not carry it every single day but it will be a critical item in any daily bag content.

In terms of the printed power bank charger , we believe this is the most retainable branded technology product since the inception of the branded memory stick. The massive popularity of the smartphone has also elevated the importance of the promotional portable charger as a fantastic marketing tool. The portable charger power bank branded with your company logo affords the recipient opportunities that phone manufacturers have taken away from phone users. The 1^st generation of mobile phones came with 2 batteries , with the multiple functionality of the smartphone, the printed portable charger is not only retainable, it has become a vital and important accessory that can make the difference between having a productive day or having to watch your phone to make sure the lthium-ion battery does not run out.

Notice some companies below that have trusted USBEXTRA with their promotional mobile power bank commission:-

OUR OPINION: A WIN FOR THE PRINTED MOBILE POWER BANKS

Our decision is based on the cultural relevance of our smartphones and the fact that we rely on it for so many functions. As explained above, this factor elevates the retain-ability of the outstanding personalised power bank portable charger.

The branded USB memory sticks and the printed mobile power banks are the most popular promotional technology products we manufacture. Please visit the USBEXTRA website for the other fantastic and retain-able branded technology products we manufacture at USBEXTRA.

If you have any questions after looking through our site, please contact our experienced and friendly staff that will be happily to assist in any way we can. The USBEXTRA team can be reached via telephone and email on +44 1133 50 50 65 or/and sales@usb-extra.co.uk. We aim to respond to enquiries within 15 minutes.

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In part 4, we will be discussing on the CUSTOM OPPORTUNITY offered by the printed power banks against the promotional USB memory sticks.

We wish you the best of business!