As most of the articles on the USBEXTRA website blog are either about personalised USB drives or the printed power bank chargers, it is worth discussing the strengths and weaknesses of both outstanding devices across several marketing determinants.

Before we dive into the argument, we have different boards on Pinterest where we load images of completed commissions we’ve developed. For promotional USB drive pinterest board, please click through HERE and click HERE for our printed mobile power bank board.

Because we’re using a range of determinant factors to compare these 2 major giants of branded technology products, this article will be a first in a series of blogs to help us examine each factor contextually and hopefully, help marketers come to sound decision re which product best suits their specific marketing requirement. It should also assist in the different ways they can best leverage their specific choice to maximise marketing reach and brand exposure.

USEFULNESS

Usefulness is the first factor we’re going to address. The idea of any promotional product is to develop a tangible product that will be used by the recipients. A visible and appreciable promotional product that communicates value – the value with which you hold your recipient and the value your brand represents. The usefulness of your promotional product is vital to the effectiveness of your marketing device tool. A promotional pen might be appropriate for use in the bank for clients to write payment slips but MIGHT not be appropriate for Barclays Wealth as a business gift to their clients.

In terms of usefulness , the USB flash drive is used to store data information in a compact and easy way. As an external battery, the power bank is used to recharge digital devices like your smartphones, satellite navigation, tablets, etc.

We think the usefulness factor really depends on what your marketing requirement is. If your focus is to preload your catalogue on your personalised memory sticks in order to bring focus to your product and services, the branded power bank will not be the ideal branded technology product to use alongside your marketing mix. But if your focus is to have a super-retainable personalised product as a marketing tool without the function of storing company information – then the promotional external battery power bank comes into its own.

OUR OPINION : TIE

Our opinion is tied as the marketing requirement plays a big part in determining the choice.

If you have any enquiries re any of these outstanding branded technology products, please call our team today. We can help with the decision making process and can help identify the better marketing device for your project. The quickest way to detail your requirement is by email, our email is sales@usb-extra.co.uk. If you prefer to talk to one of our account managers, please call us on +44 1133 50 50 65. We look forward to hearing from you!

The branded power bank charger and the personalised memory sticks are not the only promotional technology product we manufacture at USBEXTRA. To check and review the vast range of our marketing USB product, please check out the USBEXTRA website.

If you’re on social media, why not connect with our team. The USBEXTRA team can be found on Twitter, Pinterest, LinkedIn , Google+ and Facebook. We would appreciate if you would like, follow, plus1 or connect with us on the cloud.

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Part 2 of this series of comparison will follow shortly.